Still Effective 10 SEO Methods...2015

10 SEO Methods that are still Effective this 2015

January 7, 2015 SEO Tipseffective SEO methods, SEO 2015, SEO methods

In the field of Search Engine Optimization, it is important that you are in familiar or knowledgeable in the possibilities of what may come ahead as an effective method or tool for improved SEO performance of your campaign and website.
Especially this year 2015, we at Web Marketing Philippines knows that there will be more methods that will not be as effective as before, so let us focus on 10 SEO Methods that we think will be helpful in you SEO campaigns this year 2015.
One, Local Citations
Having your website’s business name, address and phone number that is mentioned in other websites is a huge advantage not just in converting leads for your business, it is also highly effective in link building. This is what citations can do with your website for local, national and even global SEO campaigns.
One popular way to work on local citations is by enlisting your business on online yellow pages directories. You have to remember that people still look up to yellow pages as a reliable information regarding your business.
Two, Social Bookmarking
If you think that this is Social Bookmarking in a form of mass social bookmarking websites submissions, then you got this all wrong. This is not what I mean, doing quantity submissions does not signify a highly successful SEO campaigns. Focus on the quality of work as there are still social bookmarking sites that can be considered quality websites for submissions.
Three, Correct Use of Google Webmaster Tools
If you use Google Webmaster Tools only for Google Verification purposes then you should know that you are doing it all wrong. There are more ways to use this tool that can help you with effectively having success in your SEO Campaigns, from knowing the current backlinks count to crawling errors and more. Use the data that you can find to effectively help you with your website’s SEO campaigns.
Four, Correct Use of Google Analytics or Other Analytics Tools
Google Analytics tool will not provide any help not unless you check the data it shows, this is one of the most admitted faults that are made by SEOs and Webmasters. Google Analytics data can help you track down if your website pages are effective in helping you build your leads or disseminate the information you want to show.
Five, Ensuring Content Relevancy of the Website
This is important that you check your website’s page content to ensure that content is not compromised or does not get off-track on what you want the search engine and your visitors to see. This is important that you effectively know how what is LSI or Latent Semantic Indexing in your content development.
Six, Website Content Development and Updating
Regular content updating is important for your website to improve and be successful with your SEO campaigns. We want our website when being crawled by search engines to see new contents for them to index. We want them to regularly come back and get new information every time they leave. But before you start writing contents make sure that this are of quality, reliable, effective, and grammatically correct.
Seven, Content Management System
Developing a website without a structure content management system in place will simply not work anymore, invest in properly structuring a content management system for your website such as WordPress, Joomla, Drupal, or if you want a store you can use Magento or any eCommerce CMS that can also support Search Engine Optimization.
Using a CMS structure make it easy not just on the backend of your website but also the frontend side which helps both search engines and your visitors to enjoy and properly navigate around your website.
Eight, User Experience Optimization
SEO campaigns is always evolving, it does not stop on how to get the traffic for your website but also it is important that the traffic that is coming from your website stays. By optimizing your website’s user experience it helps to identify what it needs to improve. There are third-party tools that is useful in helping you with user-experience, or for some who has more budget they work on doing AB Split Testing that is helpful to make data comparisons and identify which test performs better.
Nine, Social Media Management
Never neglect the power of social media, this is essential if you want immediate success in your SEO Campaigns. Social Media site such as Facebook, Twitter, Linkedin, Google Plus and YouTube has been effective channel in helping disseminate information about your business and showing your expertise with the business you own.
It is important that your Social Media campaigns are not flagged as spamming, that is why having to correctly and properly managing your Social Media campaigns is important.
Ten, Always Watch Your Competitors
Some or even most of the SEOs and Webmasters tend to forget to monitor their competitors, this is important. Knowing the current methods or changes that your competition do helps you to react appropriately. It helps you to correctly strategies a better approach in handling your competition that won’t hurt your campaigns.
Some says that SEO is dead, for us SEO will never die, instead it will continuously evolve. It is important for an Expert or Consultant to always know the current trends and always improve their skills to effectively handle a successful SEO Campaigns.

5 Latest Trends and Tips for 2015

Source Taken From : http://blog.sumall.com/

The Basic Guide to SEO: 5 Latest Trends and Tips for 2015

While Google continues to update its search engine algorithms (sometimes twice in one month), it’s no wonder the field of SEO is littered with speculation and hypothetical practices.

Constantly improving search engine software means many SEO experts are heading towards a more holistic approach more in line with content marketing strategy and traditional marketing techniques. In this article, I’ll share current trends and other tips to use when developing your latest SEO plan for the future.

1. Conversational Keyword Phrases

Google’s 2013 hummingbird update brought many changes to how keywords are interpreted on the web. The most considerable change from this update improved the way the search algorithm understands “conversational” phrases – questions entered in a search query to make sure the whole phrase is understood rather than each particular words. So, what does this mean for SEO experts?

• Don’t use your PR company to build links and make sure linkbacks are from trustworthy sites.
• Try to ensure anchor text linking back to your site is more natural and less “keyword focused.”
• Make sure your website is useful and entertaining that targets your audience with sharable content and multimedia.
• Establish a strong social presence across all all major platforms.

2. Traditional links and Brand Mentions

Yes, inbound links are still considered the most important factor in page ranking but the way Google interprets these links has changed. Google caught on to certain old practices that link building campaigns brought on. It used to be that a link was a link, and the more you had, the better you ranked. Now, however, Google takes into account “implied links,” also called “brand mentions” and the ratio of how they are spread around the web. Brand mentions are words on another webpage mentioning or referencing your brand or company without the use of a hyperlink.
A key takeaway from this is to make sure your links appear natural from a wide range of sources with high authority if you are involved with any link-building campaign. Establishing your own brand authority is an important factor that will contribute hugely to ranking. And as explained above, if you are link building using your master keyword list as anchor text and the same URL for the hyperlink, be careful as Google will recognize the correlation as being tied to an SEO campaign and may penalize your site. Mixing URL structure (i.e. http://yoursite.com vs. http://www.yoursite.com) and keywords and phrases will allow your link building campaign to appear more natural.

3. Mobile Optimization and User Behavior

While this isn’t a new trend, the decision for marketers to support mobile environments should not even be an option. When 1 out of every 5 people in the world own a smartphone and 1 out of every 17 people own a tablet, you are only shooting yourself in the foot without mobile support.
In 2014 and 2015, it’s clear SEO campaigns will not only support mobile optimization strategy, but building on this strategy beyond simply having a responsive website. Not only should your site be readable and accessible from every device and multimedia platform, but it should also be optimized accordingly for each. Images and content need to be lighter on smaller devices rather than simply scaling down and re-adjusting to the browser window. Google algorithms now take user behavior like bounce-rate into effect. If you deliver a bad user-experience because your site is not optimized properly, your ranking will be effected.

4. Content Is Still King

Your website has to really deliver if you want to rank for relevant search terms. The days of taking advantages of loopholes and quick fixes are long gone. The web basically breaks down to simple content, and Google search algorithms strive to make sense of this content and to deliver the best most relevant content to the searcher. It only makes sense that content continues to hold the throne.

5. Social Media Integration

Because Google search algorithms are becoming pretty much the closest thing to artificial intelligence, it only makes sense that human signals will play a more important role on the future of SEO. If you don’t have a strong presence and strategy that allows for people to find and share your content, you’re doing it wrong! Social media is clearly not going away. Understanding your target market and delivering quality content is essential.
Every time a major change happens with Google search, the question “is SEO dead?” always arises. In my opinion, it’s the strategy that dies and not SEO itself. As a marketer or web developer, it’s your responsibility to evolve and change your strategy on the fly. Thinking in terms of “optimizing” may be on the way out. Instead, thing of it as SEM (or Search Engine Marketing) as just another branch off the marketing tree.

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