Mar 13, 2014 at 4:54pm
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm. There was no date given on its release but he made it clear, this will be a bigger update that will make Panda less of an impact on certain sites.
Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.
Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.
One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.
Matt Cutts didn’t mention when the new update is coming out but rather they are currently working on this update. My feeling is that it is far off from being launched, like maybe in two to three months at best, but that is my gut.
This would not be the first time Google released a softer Panda update. They did a softer update to the Panda algorithm possibly in July of last year.
Matt specifically said this is aimed at helping small businesses that may be impacted by the Panda algorithm. There was no date given on its release but he made it clear, this will be a bigger update that will make Panda less of an impact on certain sites.

Google’s head of search spam, Matt Cutts, announced at Search Marketing Expo that his search team is working the “next generation” Panda update that would appear to many as being softer.
Cutts explained that this new Panda update should have a direct impact on helping small businesses do better.
One Googler on his team is specifically working on ways to help small web sites and businesses do better in the Google search results. This next generation update to Panda is one specific algorithmic change that should have a positive impact on the smaller businesses.
Matt Cutts didn’t mention when the new update is coming out but rather they are currently working on this update. My feeling is that it is far off from being launched, like maybe in two to three months at best, but that is my gut.
This would not be the first time Google released a softer Panda update. They did a softer update to the Panda algorithm possibly in July of last year.
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